Drs. Annet Hoveling started her career as human resources manager after finishing her university education in remedial education. She has been involved with MotoMax Media from the start, taking care of human resources and financial administration. She also has been in charge of the organisation of the annual Watch of the Year competition and the ensuing celebratory gala. Over the years she has been increasingly responsible for the project management of various publishing projects such as Coster Diamonds Magazine. She has been specialising in the development and production of commercial glossy magazines.