In this issue we present an interesting article about Audemars Piguet and the Swiss ETA manufacture. You will also find an entertaining report about movie characters and the watches they wear in the movies. Further we write about how watch brands are actively engaged with the environment.
Of course there’s also a technical story. This time we decided to explore a new material in the movement industry: silicon. Besides we present you the latest models of the
Salon International de la Haute Horlogerie. At this fair in Geneva WatchWorld had the opportunity to interview Hélène Poulit-Duquesne, Marketing Manager at Cartier. She tells us all about the new strategy of the French brand.
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