The prestigious prize for the Best Watchmaking campaign 2011 was awarded to TechnoMarine for its 2011 advertising campaign within the film and cyber category. Organized by Montres Passion, the prize-giving ceremony was held in Geneva on Friday 11th November.
Awarded by a jury of professionals in the communication sphere, the trophy acknowledges the campaign's creativity and cool appeal as well as concept orginality and hight-quality production.
Launched this year at Baselworld, the new advertising campaign designed by TechnMarine's administrator, Jean-Marc Loubier and created and produced by the Paris agency, TBWA Being, is a gallery of portraits, the likes of wich you have never seen before. Remarkable and authentic, fun and sincere, unexpected yet obvious, beautiful and special...
Because a TechnoMarine watch makes a claim. Not one that screams out and sets you apart but a descriptive statement. It offers confidence and originality.
Photographer, Nicolas Guerin, shot the portraits, Benjamin Bouchet placed TechnoMarine watches in the limelight, and Julien Samson captured the simplest and truest facial expressions and gestures. A beautiful combination behind an authentic film and creative portraits that is easy to identify with. The TechnoMarine signature, once again, underscores its brand values.
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